By vikkichowney on February 10, 2015
Some words from me, across the Internet… A look at the Tories’ Facebook bill, and why it’s so weird, over on Holmes Report I also did a Q&A with the PerformanceIn team, ahead of judging the Performance Marketing Awards 2015 – as well as wrote the content marketing segments for the PerformanceIn Performance Marketing Guide for […]
Posted in PR & Marketing | Tagged CES, H+K, holmes report, performancein, wechat, writing |
By vikkichowney on January 19, 2015
Amusingly, I still have two drafts that I started in late 2013. My review of Sheryl Sanberg’s Lean In: Women, Work and the Will to Lead, is one of them. I actually read the book and wrote the review for Marketing, and it formed part of their recommended books feature for Christmas. However, seeing as I […]
Posted in PR & Marketing | Tagged book, lean in, marketing, marketing magazine, review, sheryl sandberg |
By vikkichowney on December 13, 2013
Real-time, or ‘reactive’ marketing is a dangerous game; one that’s guilty of spurring so many brands into creating content for content’s sake. While the notion of news-jacking to respond to big media stories and events has existed in a PR context for years, it’s the sheer speed of social media that’s made everyone go a […]
Posted in PR & Marketing, Social media | Tagged oreo, reactive, real time, royal baby, super bowl |
By vikkichowney on December 10, 2013
A few months ago I contributed to Marketing’s piece on structuring your community management team here. I thought it might be useful to post my full contribution to it, because if you’re handling things in-house, or working with an agency, community management presents several interesting challenges to normal working schedules. While much coverage of real-time marketing focuses on the […]
Posted in PR & Marketing, Social media | Tagged management, organisation, team structure |