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Real-time is great, but it’s got to have a point

By vikkichowney on December 13, 2013

Real-time, or ‘reactive’ marketing is a dangerous game; one that’s guilty of spurring so many brands into creating content for content’s sake. While the notion of news-jacking to respond to big media stories and events has existed in a PR context for years, it’s the sheer speed of social media that’s made everyone go a […]

Posted in PR & Marketing, Social media | Tagged oreo, reactive, real time, royal baby, super bowl | Leave a response

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