Amusingly, I still have two drafts that I started in late 2013. My review of Sheryl Sanberg’s Lean In: Women, Work and the Will to Lead, is one of them. I actually read the book and wrote the review for Marketing, and it formed part of their recommended books feature for Christmas. However, seeing as I […]
Matt Chapman and I had a chat on Monday about British Gas and the right old mess they ended up earlier in October. Giving British Gas the benefit of the doubt, in that the #AskBG Twitter chat was intended to give people a channel through which to vent or ask questions, from my perspective it […]
I had a chat with Nicola Kemp, head of feature at Marketing about this very topic last week as part of a bigger piece on branded content. My view is one of caution; as per the below: “We were promised that consumers would be shopping from their favourite programmes via their remote, yet very little […]