PR & Marketing

Tumbleweed

Hello! Thanks for finding your way here, but I’m sadly no longer using this blog to publish anything new. You can find an archive of writing to the right, or check out Content Wins for anything new. Failing that, just email me on vikki.willimott@gmail.com, or reach me via Twitter @vikkiwillimott

Six vital things I learned from Tracy Robbins

(Originally posted to LinkedIn) I am incredibly lucky to have had incredible support from the people I’ve worked for throughout my career. The on-the-job training and guidance that has shaped my working ethos has largely come from direct bosses and line managers; the people I’ve worked most closely with on a day-to-day basis. Almost six years […]

Thoughts on digital trends for 2018

(Originally posted to LinkedIn) Last week I was asked by Holmes Report (paywall) to pen some thoughts on digital trends for the year. While I could quite have easily said ‘everything’, because all of my work is ‘digital’ in some sense now, I gathered my thoughts in a more pragmatic way and have shared in full below. Notable […]

With great power comes great responsibility

I had such positive feedback on the session I created for this year’s Silicon Beach, that I’ve reposted the article I wrote for the event’s accompanying book. The piece below was originally published there, and on LinkedIn. ‘Influencer’ is now a well-known, lusted-after job title, with many people (both young AND old) craving a life that […]