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Has the industry overestimated the appetite for shoppable content?

By vikkichowney on November 13, 2012

I had a chat with Nicola Kemp, head of feature at Marketing about this very topic last week as part of a bigger piece on branded content. My view is one of caution; as per the below: “We were promised that consumers would be shopping from their favourite programmes via their remote, yet very little […]

Posted in PR & Marketing | Tagged branded content, marketing, nicola kemp, shoppable content | Leave a response

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