Last year I sat on a few panels that dealt with issues the social media industry has been waxing lyrical about for years; ROI, standards and such. The first – that of measurement – is the holy grail for anyone working in this space. Still. Rolling out ‘it’s all about being human’ or ‘you can […]
Last week I took part in the Synthesio Sessions interview feature on the buzz monitoring company’s blog. I chatted with Kiron from Synthesio about uses for monitoring tech, ownership of social and case studies galore. … 1. What are your recommended top 3 best uses for social media monitoring? Why should brands listen to social media? – […]
After appearing in The Drum’s Top 30 women in digital media under 30 last year, fellow nominee Jillian Ney (doctor of social media and academic researcher at Strathclyde University AND Yomego’s research &  insight director) got in touch for an article she was writing for the3rdimagazine. She wanted to celebrate appearing on the list, saying that […]
Yesterday I spotted that those clever people over at Tempero had created a visualisation of the social network that connects the top 1,000 most influential companies and individuals within London’s social media community. Based on data sourced by the agency’s own discovery tool, Mappr, analysts Simtan Bacha and Lisa Brooker crafted the lovely looking thing below. While interactive […]