By vikkichowney on May 27, 2013
A few weeks ago I met with Nicolas Chabot, VP Europe andÂ Pierre-LoÃ¯c Assayag, CEO and Founder of Traackr. For the uninitiated, Traackr is an influencer marketing platform which unlike its competitors PeerIndex, Klout and Kred, focuses on *finding* those with influence for brands or their agencies to work with – rather than handling the relationship […]
By vikkichowney on May 10, 2013
Once upon a time, I wrote about sexy web things for a living. Back in January of 2012, interest in PinterestÂ (couldn’t resist) as a tool for brands was hotting up – and I wrote this piece about the demographics behind its UK users. Back then, there were marginally more more male than female pinners over […]
By vikkichowney on April 21, 2013
Last week I joined Eric Swain and Ann Hawkins for star 107fm’s Social Media Show. The subject was community, and we had a good old natter about what the hell that means, varying approaches to the value of this and clarity around differing roles. Check out the full podcast here.
By vikkichowney on April 7, 2013
First up, I’m really proud of this – to appear on the list with such a bunch of smart, inspiring women in a magazine as big as Red is a honour. Second, how great are web profiles from Instagram?!