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Social ROI; still no shortcuts

Social ROI; still no shortcuts

By vikkichowney on January 21, 2013

Last year I sat on a few panels that dealt with issues the social media industry has been waxing lyrical about for years; ROI, standards and such. The first – that of measurement – is the holy grail for anyone working in this space. Still. Rolling out ‘it’s all about being human’ or ‘you can […]

Posted in PR & Marketing, Social media | Tagged debate, events, measurement, metrics, panels, social media ROI | Leave a response

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