After appearing in The Drum’s Top 30 women in digital media under 30 last year, fellow nominee Jillian Ney (doctor of social media and academic researcher at Strathclyde University AND Yomego’s research &  insight director) got in touch for an article she was writing for the3rdimagazine. She wanted to celebrate appearing on the list, saying that […]
I had a chat with Nicola Kemp, head of feature at Marketing about this very topic last week as part of a bigger piece on branded content. My view is one of caution; as per the below: “We were promised that consumers would be shopping from their favourite programmes via their remote, yet very little […]
Yesterday I spotted that those clever people over at Tempero had created a visualisation of the social network that connects the top 1,000 most influential companies and individuals within London’s social media community. Based on data sourced by the agency’s own discovery tool, Mappr, analysts Simtan Bacha and Lisa Brooker crafted the lovely looking thing below. While interactive […]
A few weeks back I spoke at one of Stylist Magazine’s Stylist Network events, which focused on building a world-famous business. While these have formerly focused on vertical sectors, the team told me that at each event they’ve held, how to promote a business, pitch to journalists and write a press release were issues that […]