I forgot to post about the chat I’d had with Holmes Report’s Aarti Shah last month, just after Nike announced that it was to take full control of all of its social media – moving things from its various agencies to in-house. Aarti summarised the 20 minute chat I had with her into the succinct […]
Last week I attended the breakfast ceremony for the Women of Tomorrow awards, created by the IPA and Campaign, with support from Stylist and The Telegraph’s Wonder Women. Set out to highlight women doing great things in the industry  – I was thrilled to be one of the 27 finalists. My biggest, and most positive, […]
Last year I sat on a few panels that dealt with issues the social media industry has been waxing lyrical about for years; ROI, standards and such. The first – that of measurement – is the holy grail for anyone working in this space. Still. Rolling out ‘it’s all about being human’ or ‘you can […]
Last week I took part in the Synthesio Sessions interview feature on the buzz monitoring company’s blog. I chatted with Kiron from Synthesio about uses for monitoring tech, ownership of social and case studies galore. … 1. What are your recommended top 3 best uses for social media monitoring? Why should brands listen to social media? – […]