I can’t remember where I first saw these, but I want one, immediately.

It’s a simple idea; wear your music. (Talk about creating a social object).

With play, pause and skip functions, the Playbutton allows artists to dish out promos of your music in an innovative way. You’re protecting it at the same time as content is pre-recorded and can’t be changed or downloaded. That’s both a positive and a negative depending on how you look at it, but I think the idea is so appealling that the good outweighs the bad. Plus, if you’re giving away a couple of tracks, it encourages people to go and download more – and pay for it in the process.

As the website says, Playbutton’s audio output and charger are shared in one jack and the exterior of the ‘button’ can be covered with imagery or album artwork.

The Playbutton is reminiscent of Apple’s iPod shuffle, but without any of the mass-produced undertones and with something far more authentic and a hell of a lot more fashionable.

Pricing and orders available by emailing from November 2010 or check out the website.

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