Last week, the Global Cool Swish finally came and went with a bang, in a whirl of Yelp Collins, Karen Millen and felt flowers.
Just days before, I was slightly panicked after a last minute let down for my clothes rails, luckily, the day arrived and a friend of mine from M&S stepped in to save the day. Three industrial sized racks arrived at the Club Bar & Dining at 5pm on May 27th, and we were ready to go.
After laying out some fabulous goody bags with the help of Lizzie and Leon from Yelp, Swishers soon started to arrive. The Yelpers set about giving away some free cocktails (aforementioned Yelp Collins), and the extremely helpful Michelle Tilley, Kathryn Cotsworth and Jen Andersson were on hand to help with the hanging up, giving out of tokens – cunningly disguised as golden-wrapped Werther’s Originals – and delivering water (long story).
There was an hour of browsing while we laid out the assortment of goodies, which included brand new Nike trainers, Gucci & YSL scarves, All Saints dresses and yet to be released press samples. Swishers got one ‘token’ (ahem) for each item they brought. I won’t say that there wasn’t a certain amount of shrieking when 8pm hit and all was declared officially open. But, after a good 15 minutes of grabbing and swapping, everyone was set up with a goody bag and digging into the food – courtesy of MyEhive and Red Cube Marketing.
I had a fantastic evening, and it’s something I’d definitely do again. I was left with a bag full of clothes (the norm for any Swish) to donate to Oxfam, so nothing was wasted. I think there’s value to be had by broadening the event to help raise the profile of other charities attempting the same kind of goals. Someone suggested Do The Green Thing for instance, and Terence Eden was talking about switching (no pun intended) clothes for DVDs, which I love. If you represent a climate change charity and would like to talk about getting involved, please get in touch.
For now though, I’ve kept back one of the Yelp totes that we packed the extra treats into, and have made it into an uber goody bag. As well as those I’ve mentioned above, a big thanks goes out to Henry&Jayne, MTV, O2, Current TV, Spinvox and Kit Kat Senses for their contributions.
Click through to Flickr to see a full description of what’s inside, and who we can thank for it. I’ll be sending it out to someone chosen at random from those that leave a comment below.