Need a recent example of great branded content? Look no further. Liv Tyler has rock royalty in her blood, she’s incredibly cool, and now she’s covered INXS’ Need You Tonight for Givenchy. Someone at Givenchy should be getting a huge raise right about now. It’s trending on Twitter too.
This is a bit of a wildcard post, but I thought I’d keep you all briefly updated with what’s going on work-wise. It’s a definite disappointment to see Reputation Online close (which happened very suddenly on Tuesday), but amid a companywide effort to keep only the most profitable magazines in terms of ROI, we just […]
I love the Kronenbourg ad that features Motorhead’s Lemmy singing a down-tempo version of arguably the band’s most-famous track, Ace of Spades. The beautifully simple campaign site tells you a little about the beer’s brewing process, but also hosts several behind-the-scenes documentaries about the making of the ad. Specifically, footage from last October’s trip to […]
For the second time in a week, my attention has been grabbed (meerkat-style) by the music playing in a television advert. For years I’ve thought that ads created for a European audience have some of most appropriate and top quality soundtracks of any in the world, so it’s not a new thing. But as the […]