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By vikkichowney on December 13, 2013
Real-time, or â€˜reactiveâ€™ marketing is a dangerous game; one thatâ€™s guilty of spurring so many brands into creating content for contentâ€™s sake. While the notion of news-jacking to respond to big media stories and events has existed in a PR context for years, itâ€™s the sheer speed of social media thatâ€™s made everyone go a […]
By vikkichowney on December 10, 2013
A few months ago I contributed to Marketing’s piece on structuring your community management team here. I thought it might be useful to post my full contribution to it, because ifÂ you’re handling things in-house, or working with an agency,Â community management presents several interesting challenges to normalÂ working schedules. While much coverage of real-time marketing focuses onÂ the […]