Jennifer Whitehead at Retail Week did a piece on retailers’ use of mobile apps in this month’s issue.
Following TMW’s work with Snapchat for Lynx, I spoke to her about the how and why the team went down that route – focusing largely on why going to the place where our fans are is the key thing, rather than expecting them to come to us.
Subscribers can read here, or else view the article PDFs below.
