I spoke with Salesforce earlier this week as part of its Social Success series, largely about community strategy, insight and resourcing.
You can read the full piece here, but the key for me is my ‘what’s will we see in the next 12-18 months’ question.
I’m obsessing over influencer co-creation at the moment (collaborating with bloggers or those with social influence on projects rather than traditional ‘pitching’), and this week it’s been front of mind – both for me looking at how to better work alongside the people we want to get on our team, and what clients are asking us to do.
Exciting times.
