The premise is simple; the company produces silver necklaces, charms and pendants with lyrics of your choice on.
Whether it’s a special track, words that are meaningful or an idea you respect, you can select the type of jewellery you want and submit your chosen lines.
This is obviously a young company with a great idea. You buy through Paypal (at £70.50 for a necklace including packaging) and submit your chosen lyric in the ‘additional info to merchant’ box.
Once it takes off, I hope to see them integrate some solid ecommerce functionality on-site. It’s just a lovely idea.