Buying Nothing™ for the party

As some of you might know, I’m a big fan of Do The Green Thing’s cheeky approach to encouraging people to be a bit kinder to the environment. As such, this campaign may have been launched last year, but I still think it’s fantastic and this post is long overdue.

Originally created for Black Friday (the Friday following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season), it allows people to literally buy Nothing™.

Available exclusively on Amazero, it’s the world’s most achingly desirable and deliciously sustainable product, because it takes zero energy to make. Green Thing describes it as; “the world’s first ‘nicotine patch’ for environmentally conscious shopaholics. Now you can shop your sustainable heart out and buy Nothing™”

Just brilliant. It’s a swift kick to those that jump on the green bandwagon, an underlying poke at Amazon’s role in over-consumption and features some fancy Photoshop skills to boot.

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