I said that there would be a few curveballs during NaBloPoMo, so here’s the first;Â Come Dine With Me, the Channel 4 cooking phenomenon, is set to launch a ‘social media extension’ for its show on November 9th.
I’d have thought they would have teamed up with ‘two screen’ specialists Mint Digital, but have instead chosen to bring in Monterosa Productions to create what looks like a real-time interactive platform. It will allow viewers to ‘rate, slate and debate’ while they watch the show live, as well as play an online game to correspond.
If you’re based in the UK, the final four episodes of the current series will act as a trial for this new initiative, with a view to extending into 2010.