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Mapping London's social media community

Mapping London’s social media community

Yesterday I spotted that those clever people over at Tempero had created a visualisation of the social network that connects the top 1,000 most influential companies and individuals within London’s social media community. Based on data sourced by the agency’s own discovery tool, Mappr, analysts Simtan Bacha and Lisa Brooker crafted the lovely looking thing below. While interactive […]

Doing your own PR as a startup, and how to write a press release

A few weeks back I spoke at one of Stylist Magazine’s Stylist Network events, which focused on building a world-famous business. While these have formerly focused on vertical sectors, the team told me that at each event they’ve held, how to promote a business, pitch to journalists and write a press release were issues that […]

Gaga reveals new track with interactive 'hunt' #SOUNDPUZZLE

Gaga reveals new track with interactive ‘hunt’ #SOUNDPUZZLE

Today Lady Gaga showcased a well-executed and beautifully simple example of the fan-powered interactive ‘hunt’. Most brands have caught on to the fact that when you have truly passionate fans, you can create sexy, intricate and interactive games for them to play online. Done right, this means a fun experience for them – and a […]