Taking spot 50 in The #DrumDigerati

The Drum released its Digerati list last week; which looks at key players across the digital marketing industries.

A longlist got whittled down to 100, and I was pretty chuffed take spot number 50 🙂



IDM digital council evening at Wayra

I headed over to Wayra last week for an IDM digital council meeting, which was as ever, an interesting session. My goal on the council is to encourage more of a focus on developing digital techniques and innovation within courses, and to drum up more excitement around the overlay of technology and creative for new students (and those considering a career in marketing).

We’ll be doing something on this at the next council evening, so watch this space. Looking forward to it.

After our meet, I joined Paul Cash, marketing entrepreneur extraordinaire, and Richard Harris, CEO & co-founder of Ensygnia on a panel chaired by Sarah Evans, chair of the IDM Digital Marketing Council and head of online creative & UX at Telefónica UK (phew!). We were there to talk about entrepreneurship and its relationship with digital.

You can watch our panel below, as well as the full keynote from Wayra Europe Director Simon Devonshire, who added more than a touch of cool to the evening, even with man-flu.

Appearing on the Social Media Show #11

Last week I joined Eric Swain and Ann Hawkins for star 107fm’s Social Media Show. The subject was community, and we had a good old natter about what the hell that means, varying approaches to the value of this and clarity around differing roles.

Check out the full podcast here.

A quick chat with Salesforce about community…

I spoke with Salesforce earlier this week as part of its Social Success series, largely about community strategy, insight and resourcing.

You can read the full piece here, but the key for me is my ‘what’s will we see in the next 12-18 months’ question.

I’m obsessing over influencer co-creation at the moment (collaborating with bloggers or those with social influence on projects rather than traditional ‘pitching’), and this week it’s been front of mind – both for me looking at how to better work alongside the people we want to get on our team, and what clients are asking us to do.

Exciting times.


Year of random writing; on everything from digital to PR, social and beyond