A quick chat with Traackr on influencer outreach…

A few weeks ago I met with Nicolas Chabot, VP Europe and Pierre-Loïc Assayag, CEO and Founder of Traackr. For the uninitiated, Traackr is an influencer marketing platform which unlike its competitors PeerIndex, Klout and Kred, focuses on *finding* those with influence for brands or their agencies to work with – rather than handling the relationship directly.

Having been transcribed by Nic and his French mother tongue, my answers seem a little elongated in places, but I thoroughly enjoyed our chat – largely because I got to bang my ‘co-creation’ drum again. I”m very excited to share some of the work we’re doing with General Mills in this area soon.

Read the full piece here (and forgive the scary photo – it’s a reference to the last question ;))


Year of random writing; on everything from digital to PR, social and beyond