Once upon a time, I wrote about sexy web things for a living. Back in January of 2012, interest in Pinterest (couldn’t resist) as a tool for brands was hotting up – and I wrote this piece about the demographics behind its UK users. Back then, there were marginally more more male than female pinners over here – with an estimated 200,000 of us Brits joining in the fun.

Of course, I signed up myself; first for research, then for experimentation (I set up the collaborative We hearts nails board with some of my friends and it’s still one of my most followed/repinned) – then things snowballed and I continued for the sheer fun of it.


Since then, Pinterest has come on leaps and bounds. And after building a very passionate community of pinners organically in the UK – the company is now officially launching here in the same way it did in the US, by getting 300 passionate bloggers to talk about why they love the site over the next 30 days. I’m super excited to be part of its journey, and as day two of #pinitforwarduk, this is my post for the day.

From planning travel advertures to drooling over sexy neon installations – like my personal favourite board below ‘I dream in neon – I find a strange sense of calm in collecting and organising things I love in one place.


Like every good ‘pass it forward’ campaign should, my job is also to introduce tomorrow’s blogger – Kate Wyver, whose beautiful blog Style Is Always Fashionable is like a micro Pinterest site all to itself! She’s studying for her A-levels at the moment, looks like she loves Friends as much as me – and owns a Canon 1100D called Bernard.

If you have no idea what I’m talking about with all this Pinterest malarky, it’s really simple and the best thing to do is sign up to try it for yourself. Make sure you pop by and say hello from time to time 🙂

Appearing in Red Magazine’s 20 under 30

First up, I’m really proud of this – to appear on the list with such a bunch of smart, inspiring women in a magazine as big as Red is a honour.

Second, how great are web profiles from Instagram?!


Joining the schedule for Socialbakers Engage 2013

I’m looking forward to joining a panel of familiar faces (my former colleague Charlotte McEleny, who is now Associate Editor at The Knowledge Engineers, Maz Nadjm – Founding Director of SoMazi and Simon Collister – Senior Lecturer in PR and Social Media at University of the Arts, formerly of We Are Social) at Socialbakers’ second annual Engage conference on the 23rd April.

Our task is to to talk about the next stage of social media (no biggie). I’m keen to hear the views of the group on this one; and share our thoughts from TMW on real time marketing, community management moving in-house and content becoming more than just writing for a brand-owned entity.

Girls, girls, girls

I was lucky enough to go to the preview screening of episodes one and two from the second series of Girls last week, the very same night it aired on Sky Atlantic.

Sky put on one hell of a bash at The Box in Soho, complete with sickly-sweet raspberry cocktails that were described as being ‘kind of like Vodka Collins’ but tasted more like strawberry Fruit Pastilles (yum).

We sat, we waited, while delicious bites were brought out (too nice to let get away it seemed, as people scrambled across the room to eat more of them). Very nice parmesan crisp with beef tartare, if you ever need a steer.

Ahead of the showing, we heard from Elaine Pyke, Director of Sky Atlantic HD. She gave us a rousing intro, pointing to Girls being one of the ‘most seminal comedy dramas of this decade, if not ever’ before Dunham herself appeared on screen with a message recorded just for us.

We then settled down to watch, and I have to say, I wasn’t disappointed. Having all but devoured Season one in almost one sitting, we were lucky to have only had a four week gap inbetween the new series – largely because for the first time it was showing in the UK on the same day as the US.

Just an awkwardly honest (as you’d expect from a Judd Apatow project), just as funny, with the main four characters displaying all of the same traits that made us love and relate to them.


My only criticism is that while controversy around the lack of ethnic variety in the cast is answered by Dunham from the start, and the scenes between Hannah, her new bit (played by Community’s Donald Glover) and Elijah, are amusing – that storyline seems a little forced. But hey, give it time.

I’m also a sucker for the INCREDIBLE soundtrack. They say music can destroy or lift film and TV to a higher level. Girls’ producers have done an amazing job, with Robyn’s ‘Dancing on my Own’ perfectly capturing the vibe of the series, and becoming an instant addition to every twenty-something women’s playlist everywhere (despite it being released two whole years earlier than the show). Check out the full tracklisting, it’s truly a great mix of electro, guitar and moody female vocal.

Missed it? Catch up today before episode two tomorrow, showing on Sky Atlantic HD at 10pm.

Year of random writing; on everything from digital to PR, social and beyond